Nouncer is a micro-content platform with strong focus on real-time content distribution. The best examples of what a Nouncer-driven website can be are existing microblogging sites such as Twitter, Jaiku, and Pownce. The idea is that many sites and developers would like to incorporate real-time content functionality into their products but lack the resources or desire to build a large scalable messaging system. What Nouncer does is provide a rich set of APIs developers can use instead of their own server side application.

The advantage over existing services, is that Nouncer can be a fully customized while-label solution that does not require sites to send their users to another service first before using their functionality. Sites can choose the features they like and customize them to their needs. Nouncer will initially launch as a shared solution which means all Nouncer-driven sites will share the same set of users and channels, with the ability to offer a different added value. This will be great for both users (who can use a single profile to access many different sites) and developers (who will benefit from a potentially larger user-base). Later releases will allow creating site-specific content, and eventually a full while-label solution where developers can control the entire content and user-base.

The Nouncer API is being finalized and will be available for preview in a few weeks with the hopes of a closed alpha release of the platform early next year. What is being released today is a 36 page capabilities preview specification which explains what a Nouncer-driven website might look like. It describes in detail the different features and capabilities and will allow developers to get a better sense of what to expect from the platform.

This is an exciting moment in the evolution of Hueniverse and the Nouncer platform. Please contact me with any questions. To express interest in being an alpha tester of the platform sign up at http://nouncer.com.

Download the Nouncer-Driven Prototype Preview specification here.